Five Easy Steps To Improving Your Websites Local SEO Presence
The truth is that there are few advanced methods when it comes to SEO. At the same time, every new year brings out an attractive SEO technique. However, one of the best things you can do at the beginning of every year is taking a step back and make sure that you have applied some of the most basic SEO practices. It is very easy to slip when it comes to some SEO techniques like audit or backlinks (all you need to remember is that just because you did not build them, it does not mean that they do not exist).
Below are five easy steps to improving your website SEO, before you jump to any technique that is time-consuming or risky, you can also employ a company that offers SEO services to complete these tasks for you if you don’t have time.
1. Content Relevancy
According to the leading search engine Google; content is king. What does this mean? Well, it simply means that a website with relevant content will be ranked first. Therefore, with a quality content, your website will experience an increase in traffic. In a nutshell, quality content is the number one driver of your search engine and there is no substitute for great content.
Having a quality content created for your specific interested user will increase website traffic, which will improve your overall website authority and relevancy.
For this reason, it is wise to have or identify a keyword phrase for each page. How do you achieve this? Well, to get your keyword right, just think like your readers. In other words, think of words they might use to search for that specific page. A keyword with a town or city is better than vague ones. For example, ‘home repair in Michigan,’ ‘Michigan Tech Degree,’ or ‘best-applied physics program’. Then repeat these phrases several times in your content or page.
Do not forget to apply keyword SEO techniques, while you are at it. At the same time, do not forget to include it in your topic, meta tags, and avoid overdoing it.
2. Update Content Regularly
As you probably noticed, there is a lot of emphasis on content. Another way to improve your SEO is by updating contents regularly. Did you know that this technique makes search engines to feel like your website is relevant? Yes! Search engine crawlers will pick this up and surely rank you at the top. Therefore, consider keeping the website and content fresh.
You have probably noticed during website design that each page contains a space in between the <head> tags so that you can add metadata, or simply information regarding the page contentment. However, if you have a CMS website, then UMC web team will pre-populate this data for you.
• Title Metadata
This metadata is responsible for the page title being displayed at the top of the browser window. It is one of the most important metadata on your website page. For those with CMS website, there is an automated system that will create title metadata on each page.
• Description Metadata
This is a textual description that a browser will use in your page search return. To get this right, simply think of your website’s window display. It should be an appealing and concise description of what is contained in your content and the aim of encouraging people to enter.
• Keyword Metadata
This is a phrase that people type when they are looking for something on your page. For this reason, it is wise to include several different phrases. However, as you are doing this, do not become greedy and over-do it. It is wise to stick to a limit of 6 – 8 phrases with each phrase consisting of not more than 4 words.
4. Link Worthy Websites
It is wise to create relevant links within texts. Rather than using the ‘Click Here’ link, consider naming or mentioning the destination. This is because ‘Click Here’ has no SEO value that goes beyond attaching URL, whereas having a keyword phrase with a link will improve your ranking more. Local SEO is a little different so some companies offer Local SEO packages to help you distinguish between national requirements and local small business requirements.
5. Using Alt Tags
If your content is videos or sometimes you use videos, then it is wise to always describe your video media and visuals using Alt tags or any other alternative text description. Written content helps search engines to locate your content more easily, which is very important. This is paramount especially those who use text-only browsers.